was launched in 1982 at Consumer Products Division under the corporate umbrella of Packages Ltd. Established in 1956, as a joint venture between the Ali Group of Pakistan and Akerlund and Rausing of Sweden, Packages Ltd. provides premium packaging solutions of exceptional quality. Corporate business ethics are at the heart of our company’s culture, developed over 40 years, which reflect high standards of integrity and ethical behavior, transparency and fairness.

One of its most well-known products is the brand of tissue paper. Because of the premium quality and brand promise it delivers, has been the pioneer and leader in its market category for the last 25 years. Today it is one of the biggest tissue brands in the country’s market and commands 70% of the market share. So deep is its popularity that today the very name has become a generic name for tissues.

  offers products manufactured under highest standards of hygiene and quality to meet the household and cleanliness needs of our consumers. We currently provide a complete range of tissue papers and paper products that are convenient, quick and easy to use. Ranging from facial tissues to toilet rolls, table napkins, pocket packs, kitchen rolls, party packs, we bring to the consumers, complete convenience with tissue products for every occasion. The ideal solution for all cleaning needs, tissues give consumers the confidence to always be at their best.